Emmy’s Heart Beats for Responsibility
Read more about the circular economy and Emmy’s role as part of a more responsible future:
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Did you know that reusing a product in its original form is the very best way to recycle?
The production of new clothes accelerates climate change
The clothing and textile industry is one of the largest producers of emissions and consumers of natural resources. It has been calculated that making just one new T-shirt consumes up to 2,700 liters of clean water and produces over 20 times its weight in CO2 emissions.In addition, disposing of clothes that are no longer needed generates a huge amount of waste every single minute. In Finland alone, about 70 million kilos of textiles are discarded annually, which means about 13 kg per person.
By using Emmy, you participate in climate action
Emmy’s goal is for consumers to acquire at least some of their clothes second-hand. Every item bought used reduces the need to produce new ones.In addition, we aim for consumers, when they do buy new, to choose high-quality products and brands that last from one user to another—that is, that have resale value.
All of this means that products are used for longer, and thus the amount of textile waste is significantly reduced.
Sources:
Carbon Trust report on textile industry emissions
WWF: The impact of a cotton t-shirt
STJM: Towards sustainable growth in the textile and fashion industry
STJM: At the forefront of the circular economy II – Solutions for textile circulation