On this page you’ll find highlights from articles about Emmy or Emmy’s story. Did you find another article, or are you perhaps writing an article about us? Tip us off.

2022 #

14.3. Forbes, forbes.it
The two Finnish managers who brought second-hand fashion to the Nordics (article and interview in Italian)

2021 #

20.8. Sitra, sitra.fi
Emmy makes clothing circulation easy: "It’s important that a quality product stays in use as long as possible" (article)

24.3.2021 Paytrail by Nets, paytrail.com:
Environmental values guide consumer choices – ways to make online shopping more environmentally friendly (blog)")

25.2.2021 Ida Starck (Youtube):
This or That – Trends 2021 (vlog)")

18.2.2021 MF Fashion, mffashion.com:
La Finlandia investe nel tessile sostenibile (article, in Italian)")

18.2.2021 Fashion network, it.fashionnetwork.com:
La Finlandia si conferma all’avanguardia nella sostenibilità tessile (article, in Italian)")

15.2.2021 Business Finland, businessfinland.fi:
From new materials to anti-virus coating and an upcoming Nordic recycling hub – Finland offers new solution to textile industry challenges (press release, in English)")

2020 #

23.11.2020 Digital Edition - Online media for more sustainable fashion and beauty, digitaledition.fi:
Circular Monday and the good news of the circular economy

23.11.2020 Markkinointi&Mainonta, marmai.fi:
Infine launches a project aiming to get 192,500 Finns to make a responsible shopping pledge: "We believe consumer behavior will change radically"

31.10.2020 Ida Starck (Youtube):
Autumn second hand haul (vlog)")

30.10.2020 Forbes, forbes.com:
10 Slow Fashion Brands Committed To Sustainability (article, in English)")

30.9.2020 Me Naiset, Ihana Minä supplement:
Clean out your wardrobe and earn

17.9.2020 Mona's Daily Style (monasdailystyle.com):
Emmy Secondhand, extra income by cleaning out your wardrobe! (blog)")

14.9.2020 Sofia Ruutu (sofiaruutu.com):
Where to sell/buy used clothes? (blog)")

15.08.2020 Iltalehti, Tyyli.com:
The popularity of old Marimekko exploded – these products are now valuable treasures (article)")

14.6.2020 Pupulandia by Jenni Rotonen (pupulandia.fi):
Emmy.fi – second hand treasures online (blog)")

6.5.2020 Ida Starck (Youtube):
Let's shop second hand online (vlog)")

4.5.2020 Iltasanomat:
Cleaning out your wardrobe? Here are the best online flea markets for buying and selling (article)")

April 2020 Fashion Finland:
Live broadcast, video calls, new online service, home deliveries – this is how Finnish fashion retailers have continued trading during the coronavirus (article)")
Coronavirus stopped business? Here are some options to revive your business (article)")

30.4.2020 Helsingin Uutiset:
Veterans reveal: These Finnish clothing brands sell especially well second hand (article)")

21.4.2020 Iltalehti:
Researchers chose: these Finnish brands make sustainable clothes - see the list (article)")

21.3.2020 Iltalehti:
Shop from your sofa: the best online flea markets and vintage finds (article)")

16.1.2020 Länsi-Uusimaa:
Lohja-based company Emmy is an amazing growth story, the company will soon need more space (article)")

1/2020 Fablehti.fi (STJM):
This is how climate change affects the textile industry (article)")

2019 #

4.11.2019 Iltalehti:
These are the clothes Finns are now grabbing from flea markets – one search term is absolutely dominant (article)")

17.5.2019 Sitra:
Emmy again included in Sitra's Most Interesting in the Circular Economy list (website)")

9.5.2019 Kauppalehti:
Emmy turns old clothes into euros: The value of the used clothing market will soon surpass that of the fast fashion market (article)")

9.5.2019 Fab – Fashion, Lifestyle & Business:
The time for new business - Flea Market 2.0 (p. 53, article)")

28.3.2019 Dagens Industri:
Klarnamiljardären highlights 100 companies that will save the world (article, in Swedish)")

See also: Norrsken: The impact 100 list

29.2.2019 Talouselämä:
If you could get outdoor clothes for a fast-growing child for a few tens of euros per month? – Reima is testing the service model (article)")

19.2.2019 Good News From Finland:
Emmy makes second-hand your first choice (article, in English)")

24.1.2019 MTV News:
Can you take old clothes to clothing stores with a clear conscience? Consumer investigated: This is where textiles from chain stores' recycling points end up (article)")

23.1.2019 Kuluttaja magazine:
Shirt to collection, conscience clear? (article, paid)")

9.1.2019 Riikan blog (riikanblogi.fi):
Return to my charity project (blog post)")

2018 #

27.12.2018 Puutalobaby (Lifie blog):
Activity tip for the holidays – pass on your clothes! (blog post)")

21.11.2018 YLE News (yle.fi):
New online flea markets are now racing to see who can make trading the easiest, most reliable, and fastest (article)")

6.9.2018 YLE News (yle.fi):
Fast fashion becomes pure waste in an instant – here are six ways to dress more sustainably (article)")

6.8.2018 Kolmistaan. (Lily.fi):
The best way to sell clothes you no longer need - Emmy (blog post)")

2.5.2018 Iltasanomat (is.fi):
Want to make money at the flea market? These clothes are selling like hotcakes in Finland right now (article)")

1.5.2018 Talouselämä:
Online store for used clothes says: These brands retain their value (article)")

1.5.2018 MTV3:
Earn money with a spring cleaning of your wardrobe! These brands sell best at flea markets – "not a big surprise" (article)

29.4.2018 Me Naiset:
See if you have clothing treasures at home – these brands are snapped up on online flea markets! (article)

28.4.2018 Helsingin Uutiset:
Families with children understand the resale value of clothes – these brands make the most money (article)

27.4.2018 Tamperelainen:
These used clothes are flying off the shelves – the most popular brand turns into cash in minutes (article)

13.2.2018, YLE Uutiset:
Now cross-country skiing and wool clothes are selling – Snow is a boon for sports shops (article)

30.1.2018, Markkinointi & Mainonta:
"Our goal is to change consumer behavior" – Reima and Emmy encourage the circular economy (article)

30.1.2018, Talouselämä:
Big business is brewing in outgrown children's clothes – Reima and Emmy joined forces (article)

2017 #

28.12.2017, Talouselämä:
"Sitra: These are Finland's most interesting circular economy companies" (article)

14.11.2017, Yrittäjät:
"Second hand online stores are growing rapidly" (article)

13.11.2017, Molok Oy:
"A Finn produces 1,000 kilos of textile waste in their lifetime" (article)

10.11.2017, Taloussanomat / is.fi:
"The benefits of the circular economy – returned brand clothes go to online flea markets, up to -50%" (article)

10.11.2017, Finnish Environment Institute / CIRCWASTE project:
"A quality garment lasts in use and serves the circular economy" (company profile) "http://www.materiaalitkiertoon.fi/fi-FI/Ajankohtaista/Uutiset/YritysesittelyEmmyLaadukasvaatekesta(44971)")

30.10.2017, Kasvu Open:
"10 Kasvu Open finalists get an advisory group assembled by Nordea and Kasvun Roihu for a year" (press release)

20.10.2017, MTV3 News:
"Branded clothing recycling is becoming more common – Finnish store: When shopping for clothes, people consider resale value like with cars" (article & video)

30.9.2017, Kauppalehti:
"Emmy accelerates its growth with million-euro funding – Clearly, something has been done right" (article)

23.5.2017, Sitra:
"35 new companies made it to the Most Interesting in Circular Economy list" (article)

26.2.2017, Riikka's blog:
"How to recycle your children's clothes" (blog post and video about using Emmy's collection point)

23.2.2017, Helsingin Sanomat:
"Stockmann to start branded clothing recycling shop by the end of February" (article)

2.1.2017 Länsiväylä:
"Emmy paid it forward – over 9,000 used branded clothes to Hope and Karjalan Apu" (article)