Classic, cool, and relaxed – those are the elements that make up the laid-back American casual style!
Americans – and especially iconic American brands – know how to do it: how to create a polished look without unnecessary stiffness. The most important thing in dressing is comfort, which fits perfectly into a busy autumn routine. A relaxed and comfortable outfit is always created with care, without compromising on a neat overall appearance and details.
Layering is an essential part of the relaxed American style, making it perfect for early autumn. So throw on a button-down shirt, a knit sweater and a blazer, a hoodie and a quilted vest, or a neat sweatshirt and jeans, and top off the look with a scarf casually wrapped around your neck, a baseball cap, and white sneakers.
The timeless clothes and accessories from American brands stay stylish year after year. Examples include some of Emmy’s most popular brands: Tommy Hilfiger, Levi's, Lexington, Gant, and Ralph Lauren. Especially among younger people, brands like Hollister, Abercrombie&Fitch, and Converse have become familiar. These brands are characterized by clean lines, classic style, and practicality, with colors especially in white, blue, and red. With the return of 80s and 90s fashion, many have once again embraced American influences, such as printed sweatshirts or corduroy pants.
1) Hollister Jacket, size 40, €34.90 2) Gant Shirt, size 40, €34.90
3) Hollister Jeans, size 32, €18.90 4) Gant Scarf, €49.90
1) Tommy Hilfiger Quilted Vest, size XXL, €109.90 2) Ralph Lauren Knit Sweater, size L, €39.90
3) Converse Sneakers, size 41, €39.90 4) Abercrombie&Fitch Pants, size M, €18.90
1) Gant Knit Sweater, size 40, €39.90 2) Ralph Lauren Button-Down Shirt, size 36, €32.90
3) Tommy Hilfiger Denim Skirt, size 38, €22.90 4) Ralph Lauren Sneakers, size 41, €79.90
1) Tommy Hilfiger Lightweight Quilted Jacket, size M, €59.90 2) Lexington Shirt, size L, €28.90
3) Mc Gregor Cap, size 54 - 56 cm, €13.90 4) Tommy Hilfiger Pants, size L, €18.90