This week has been Fashion Revolution Week. The global campaign calls for responsibility from the clothing industry, transparency in production, and choices aimed at sustainable development.
Six years ago, on April 24, 2013, the Rana Plaza garment factory collapsed in Dhaka, the capital of Bangladesh. The collapse of the eight-story factory complex is one of the most devastating building collapse disasters in history: 1,130 people died and over 2,000 were injured in the accident.
The factory produced clothes for several Western clothing brands, which sparked consumer interest in the working conditions of garment factories and the treatment of workers. The idea behind Fashion Revolution, held on the anniversary of the disaster, is to show the clothing industry that we as consumers want to know who made the clothes we wear, where, and under what conditions.
In Finland, it is often thought that Finnish clothing companies do everything they can for responsibility. However, as awareness increases, the level of demand for responsible actions has risen. For this reason, Finland should also take big steps towards better responsibility work, so that Finland keeps up with the global pace of the industry.
How is Emmy connected to Fashion Revolution?
Recycling clothes is a way to show appreciation for clothes, their origin, and their makers, as well as to reduce textile waste. The most effective way to reduce a garment’s environmental impact is to take good care of it and use it for as long as possible. Or to recycle the garment to a new home and another user if you no longer need it yourself.
That’s why we at Emmy also feel that Fashion Revolution is our cause, and we want to challenge you to join us!
Post a picture of yourself on Instagram wearing a product you bought from Emmy with the hashtags #ibuyyourclothes and #emmysecondhand. By the end of May, we will raffle a €30 gift card to Emmy among the photos published with these hashtags.
The blog post was first published on 24.4.2016
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