Why should you really consider investing in Emmy? And why right now, not sometime later?
Emmy is a domestic growth company, a success story in the circular economy sector, which has already taken its first steps internationally. The market potential in the second-hand sector is enormous, and the boom in responsible consumption seems to be just beginning.
Emmy’s future looks bright, but the most important reasons to invest are not related to expected returns or growth plans. Above all, it’s about what you believe in, what kind of business you want to support, and how you envision our society in the future.
1. Climate change is real.____ It is happening now and something needs to be done. Immediately. Combating climate change requires everyone’s contribution: governments, political decision-makers, companies, ordinary people – and investors. Investors are needed to provide the funds for investments that help in the fight against climate change.
Read more: Investors’ contribution is needed for climate action (HS Opinion 4.3.2019)
2. Second hand is the next mega trend in fashion. People are increasingly aware of the state of the planet and want to make better consumption decisions. In addition, conscious and responsible consumption is trendy. The same phenomenon can be seen in the growing popularity of plant-based food and oat milk, as well as in the rise of natural cosmetics and electric cars.
The share of second hand in all fashion sales will soon surpass fast fashion. It is estimated that in 10 years, up to 20% of people’s clothing purchases will be second hand. If this estimate comes true, we’re talking about a market worth around 60 billion euros both in the USA and Europe.
Do you dare to be the one who didn’t realize to jump on the second hand bandwagon when you had the chance?
Read more:
How the United States is falling in love with second hand clothes (World Economic Forum 3.4.2019)
Fast-fashion retailers like Zara and H&M have a new threat: the $24 billion used clothes market (CNBC 29.3.2019)
Thanks, Marie Kondo! The resale market is becoming bigger than fast fashion (The Fast Company 19.3.2019)
Second hand is the next mega trend (Emmy blog 12.4.2019)
3. We all wear clothes and dress up. For some, dressing is a necessary chore, but for most of us, clothes are a pleasure and even a way to express ourselves. Unfortunately, this pleasure comes at a huge cost to the environment. The textile and clothing industry is the world’s second most polluting industry after oil, and a bigger climate offender than air and sea transport combined.
So fashion is a utility we need. But we can no longer consume fashion as we used to. We need an easy and inspiring way to both buy used clothes and offer our own unused clothes to those who could use them.
For example, a store offering durable and high-quality second hand clothes could help, preferably operating online so that everyone has the opportunity to shop. The store would have a well-functioning and user-friendly platform, a wide and up-to-date selection, fast delivery, and top-class customer service. It would offer a free 14-day return policy and several different payment methods to make shopping easy and pleasant. Sound familiar?
Read more:
Many Finnish clothing companies have switched to using recycled materials – see what their ingenious creations look like on top model Kirsi Pyrhönen (HS Monthly Supplement 3.11.2018)
The statistics are surprising: We buy more clothes than in years, but for less money – “Buy rarely and buy quality” campaigns have remained a niche movement (Yle News 17.2.2019)
Few know the true cost of cheap clothes: Fast fashion pollutes more than air and sea transport, because clothes are not made to last (Yle News 12.8.2017)
4. It’s clear that investing in Emmy is above all a value choice. It is a vote for environmentally sustainable choices and the direction of development. By putting your money into a second hand online store, you support a business whose mission is to offer an alternative to environmentally damaging new production and irresponsible consumption. At the same time, you also support Finnish jobs and entrepreneurship and help a Finnish startup strive for international success. As the saying goes: Put your money where your mouth is. Or in Finnish, put your money where your heart is.
Read more:
Emmy’s footprint for the future – how can we influence the well-being of the environment? (Emmy blog 20.3.2019)
- In addition to values and the future of the planet, investing is always also about money. And the opportunity to make money.
Read more:
Invest in Emmy
Watch the recording: Emmy’s CEO talks about growth, competitiveness, and profitability (Emmy 2.4.2019)
When a bag is a real investment (i.e. investing in an unlisted company) (Juliaihminen 29.3.2019)
An amazing year 2018 – Emmy’s progress in a nutshell (Emmy blog 12.3.2019)